The caricature of the Cardigan Welsh Corgi in the logo is Mame, the original and official spokesmodel for Ciao! Bow Wow. Mame’s job was all about quality control, and she made sure that everything sold at Ciao! Bow Wow is all-natural, nutritious, and good enough for humans to eat.
Mame died in 2015, but her sister, Maude, a Cardigan Corgi from Wales, was ready to take over. Maude loved to greet customers and model collars, harnesses, and costumes.
In 2016, Leopold, a long-haired Chihuahua, joined the Ciao! Bow Wow family. Leo could often be seen riding around in backpacks and slings.
Soon after, Scarlett, another long-haired Chihuahua, was added to the staff. Scarlett was a chow-hound and loved taste-testing the snacks on the store’s treat bar.
Jessie loves to model, and he always makes sure the toys are top-notch.
Jessie continues to maintain the core fundamentals that Mame established: “Healthy pets make everyone happier.” He says that if your pet isn’t happy with anything you buy from Ciao! Bow Wow, just let us know.
We help our franchisees operate service-oriented, health-driven pet supply stores with support from daily operations, marketing, and consistent ongoing research and development to ensure that Ciao! Bow Wow will lead the industry in health-driven pet supply stores.